This looks pretty but what's in it for me? The service is proprietary - it's a data silo with some very restrictive T&C's.

They are using Open Street Map for some of it and I'm already a happy contributor to that open platform. Maybe I missed it in the press release reprinted by petapixel.com but I don't see what financial incentive contributors have. Maybe I'm out of touch but saying I'm 'empowered' and that this is 'crowdsourced' isn't that interesting.