I would love it to be applied to YouTube content for myself, although I doubt it will be. The prevalence and duration of ads on YouTube has steadily increased over the years, up to the point where, just a few days ago, I finally got fed up and installed an ad blocker for that site only. I don't usually use ad blockers because I want to support content creators, and few of the sites I visit have intrusive ads anyway; but it got to a point where enough was enough. However, I would be happy to support video creators with my wallet, and they would probably make more money that way, since I never click ads (so they get CPM revenue only).

When I think about watching TV when I was younger, the details of the shows themselves have faded, but the small but constant miseries of ad breaks are relatively vivid. Sure, the show was good enough to leave an overall positive impression, or else I wouldn't be watching it - although I am sure this is part of the reason I watched relatively little TV - but pleasure and annoyance don't just cancel out; they remain in the mind as parallel memories, each with its own effect. Today, I only watch TV on paid video services that lack ads, and it continues to surprise me just how enjoyable a 'clean high' without interruptions is. Instead of my interest level rollercoastering up as the show plays, sharply down as the ads start playing - ending just before it's gotten low enough for me to abandon ship - it just goes up at the beginning and stays there until the end of the episode.

YouTube videos are different from TV shows, of course - they're typically much shorter, and each viewed as only one element out of many in a session of Internet sensory overload, where no one piece of content lasts long enough to engender the level of concentration characteristic of most other types of activities. When there's constant context switching, an additional switch for an ad isn't nearly as bad. But that doesn't mean I'm okay with it, especially when there's an different possible compensation structure that in theory better rewards both me and the creator.

They're experimenting with youtube donations on some channels, also there's a Youtube for kids app on iOS and Android that has ads, but they're limited to children's programming.

YouTube is experimenting with it. However the margin they pay at is still lower compared to say Vimeo for example where the revenue split is 90/10. YouTube is having their content talent being poached and move to other platforms as individual content providers wake up to this reality.