Note the "if you pin them" part. Pin in this context means you have the identity of the specific certificate stored on your client, and so you are not depending on whether or not it is being declared by some CA to be be valid for the server in question. Instead you are expecting that exact certificate.

That it is a private cert does not make it any more secure, but pinning is more secure, and with a pinned cert, having the cert signed by a CA gives no additional security.