Looking at that page it's hard to understand what the product is about, or why should I care. Above the fold I can read:

"Keep your friends and colleagues in the loop!" "Every day, more and more people are relying on OpenLoopz to communicate better and get things done quicker."

Which doesn't tell me what the product is or does. Reading the why section:

"ACCESS AND SHARE ALL YOUR CONTENT IN ONE PLACE" "IMPROVE COMMUNICATION WITH FRIENDS AND COLLEAGUES" "INTEGRATE WITH YOUR FAVOURITE APPS" "ULTIMATE CONTROL OVER YOUR DATA"

I continue to have no clue about what the product is. I just know that I can integrate it with apps, control its data, etc.

So my suggestion is to focus more on the copy of that page. What is the product, at its core, what does it do and why should I care?

Good luck with it (sorry if this comment sounds too negative, I'm not trying to attack, just to provide what I think is valuable feedback for improvements).