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I wonder why didn't Pebble user Mirasol instead of e-ink.

They're still calling the color display "e-paper", which in the case of the original Pebble meant a Sharp Memory LCD display (which, while a high-contrast LCD, looked nothing like the e-ink displays in e-readers.)

Based on the appearance of the display, it looks a lot like the color transflective displays found on older portable Nintendo game systems, so I'm guessing it's relative of those.

That's what it looked like to me as well. Here's an example[1]. These displays can be either back lit or front lit and don't get washed out in sunlight.

[1] http://o.aolcdn.com/hss/storage/midas/a5cc0b92eb2febb051740c...

Mirasol doesn't seem to have been adopted very much, outside of the Qualcomm Toq watch. I wonder if it's not very impressive in person, or pricey.

I believe the latter. FWIW, Qualcomm's marketing demo/presentation was very impressive.

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