Seems crazy to do a project like this with an agency doing the software and hardware design. That's going to be crazy expensive. I would think you need the skills in house to make it affordable.
Yeah, my disbelief just kept growing as it became more and more clear that they seem to have completely outsourced the software and hardware. I'm completely astounded, especially given the aggressive price target that was an integral part of their product.
This idea that a product based company can be founded purely on marketing is infuriating. As if every other part of the business (but not marketing) is fungible. It's like the Idea-Guy, come back to haunt us.
Or you need the skills in house to make the price predictable.