What kind of filter? Avoid buzzfeed, or more of it?
Because this article is perfectly fine, so writing it off because of the url is silly (if that's what you meant, it was not clear).
It's a weight loss scheme.
If you're trying to imply that it's dishonest (that's what I thought when I read "scheme" in this context), please explain why you've reached the conclusion that it's dishonest.