Silver lining is that the processor market is mature/saturated, so Intel still has some fierce competition: itself. Nearly everybody buying an Intel desktop/laptop CPU already has an Intel desktop/laptop CPU. So Intel still has a lot of incentive to improve - they need to beat the performance of the Intel CPU you already bought in 2011 or 2012 or 2013 or whenever.
Its hard to say how much that continues today, but one gets the distinct impression that atom is still held back much like the other low end intel processors (pentium, celeron) with stuff like AES-NI and AVX disabled.
Seems to be part of a ploy to preserve high end margins and fend off ARM on the lowend with "just barely good enough" chips.
Imagine what they could do with Samsung's money and process (Samsung's 10nm process is almost ready - http://www.tweaktown.com/news/43761/samsung-stuns-world-show...) if they were acquired.