And it's awesome. A good hosting provider is one you forget about. When you do things right, people won't be sure you've done anything at all. So far, I didn't have any problems, didn't need any support and nothing went wrong. And the reviews, when you finally find them, are usually great.
I remember comparing performance when I made the decision. And basically, all the major players suck big time. GoDaddy, HostGator and BlueHost are shit. AWS works for large scale stuff, for everything else it's shit. If you want quality, go with a small provider. The mom and pop shops of the tech world.
Bigger companies use cost reduction to increase profits and squeeze out every last penny. Small companies and startups are hungry for clients so they focus on great services and products.