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I'd love to read a blow-by-blow on how you put together the site, course and explainer video. How much did you do yourself, how much did you contract out, did you use any firms as opposed to individual freelancers, how did you decide, and where did you find your team?

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I wrote the course myself, I hired a local freelancer that I know to film the video. I also programmed the site and design it myself. I hired a freelance editor too (who I've worked with for 10+ years).

So the videographer was a recommendation from a freelance friend. My editor I've worked with in collaboration on many client projects, so I know her work is amazing.

The site runs on WordPress, payment through memberful.com, emails go out through MailChimp.

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