It really frustrates me that the author complains skateboarding isn't/wasn't a meritocracy. Number one, when it was one and the sport became more dangerous and athletic, the girls couldn't keep up. Number two, it isn't a meritocracy anymore because there are 'girls only' competitions where girls are sheltered from having to compete with the boys but they still get prize money and gold medals. If you compare a girl and a guy skater at the same skill level the girl will have more money and opportunities coming in.
I don't think she really wants skateboarding to be a meritocracy, she doesn't want the pro female skateboarders to lose their sponsorships because there are hundreds of guys who are better than them who are looking for sponsorships. Unless she wants to redefine the merit of a skateboarder as the ability to convince people to buy things. That's problematic as well. If we're being honest, doing stupid and dangerous things is largely the domain of young dudes and that's why they're a better target audience to sell skateboards to.
But this is our current culture, calling things sexism sells.
(edit: it's really disappointing to see this catching downvotes.)