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The number is correct, the wording is backwards. Studies have shown that waist-to-hip ratios (WHR) for women considered attractive within their cultures hover around average of 0.7. Interestingly enough, variation in attractive frontal WHR across cultures dissapears when using circumference as a measurement; in that case it collapsed down pretty reliably to 0.7. http://en.wikipedia.org/wiki/Waist-hip_ratio

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I clicked your link, and I have to say that their idea of a really attractive WHR is really spot on (the example at the top).

The last section is also very interesting. I'd like to see a study done on the people who find smaller hips more attractive, whether this correlates to less intelligence.

"...whether this correlates to less intelligence."

I laughed out loud when I read that line. Maybe it is correlated with poor eye-sight!

It's probably correlated with working in fashion.

http://boingboing.net/2009/10/06/the-criticism-that-r.html

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