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Comment by cmikec | Hacker News Reader

I love this quote. Thanks for reminding me of it! :) For me, the "magic" refers to the magic moment that I experienced when we prototyped this internally. Despite the power of today's on-demand services, I've always felt them to still be rather frustrating. Sometimes the drivers cancel, they get lost, you still have to manage them. We tested this by delivering the product to each other internally, handling all the annoyance of dealing with these services behind the scenes. The result feels like magic. Just text in what you want...and it appears.

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This is what used to be called "concierge service". You can still get it with, for example, high-end American Express cards, or from firms which specialize in providing it.

Judging by the examples on your site, you've succeeded in bringing concierge service to (sorry) the masses, by pricing it much lower than competing offerings.

Congratulations! You have a highly viable MVP. Good luck scaling it out!

My Credit/Debit card offers concierge service but I've never used it. I'd have to find the number (or put it in my phone..), then speak to an operator, and then trust that they could deliver on what I expect.

This service is based on SMS though, and I'd presume they hold all the pertinent info (address, credit card etc) so that I wouldn't have to keep repeating it. I'd still have to trust that I get what I want, but the crucial speaking to an operator component is reduced to a fire and forget SMS. I'd use this if I was in the States.

I don't follow you

> My Credit/Debit card offers concierge service but I've never used it. I'd have to find the number (or put it in my phone..), then <text> an operator, and then trust that they could deliver on what I expect.

> This service is based on <calls> though, and I'd presume they hold all the pertinent info (address, credit card etc) so that I wouldn't have to keep repeating it. I'd still have to trust that I get what I want, but the crucial <texting> an operator component is reduced to a fire and forget <call>. I'd use this if I was in the States.

My Credit Card company doesn't do text based concierge service. I would have to call them. The making a phone call is the bit I don't like. I haven't used the service so I have no idea what to expect with regards to storing details etc.

The landing page for Magic shows me exactly what I could expect, and it's based on SMS.

What's not to follow?

You mentioned

- having to find the number (or put in in your phone), and

- trust that they could deliver on what I expect

- I'd presume they hold all the pertinent info

Yet those three things are identical whether you use magic or your CC concierge service!

So you might as well have just written

> My Credit/Debit card offers concierge service but I've never used it. I don't like talking on the phone, but I don't mind SMS.

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