Can someone tell me how geo-fencing within the EU is still a thing to stay when one of the EU's main digital agenda goals is to establish a digital single market market?

https://ec.europa.eu/digital-agenda/en/our-goals/pillar-i-di...

[Edit] Some sources:

Geographical Restrictions, (and different pricing) for digital goods within the EU are clearly discriminatory against the customer. As stated here:

http://www.europarl.europa.eu/meetdocs/2014_2019/documents/i...

Under intellectual property law, right holders may geographically restrict licenses. Therefore intellectual property law allows businesses to compartmentalise the market. Restrictions of passive sale are contrary to the consumers’ freedom of access to goods and services on the DSM, and are not permitted under European law.

Prohibiting geographical restrictions would not require fundamental changes to the international system of intellectual property rights. It would simply ensure that all licences granted for the territory of one Member State are valid for the whole territory of the EU. The tendency to market compartmentalisation is inherent to territorially restricted IP rights.

http://www.europarl.europa.eu/RegData/etudes/etudes/join/201...