I think the value out there right now is significantly higher for businesses and brands. That's okay and usually how the cycle goes. "computers" were first for corporations with mainframes, then the "personal computer" came along.

Anything that makes information flow at a significantly faster rate is valuable. For the average every day person, it needs to be presented in a way that's simple and makes sense. Twitter describing itself as the pulse of the internet/world is something I find very powerful.