I would still be interested to understand the CRM part more. I agree that it makes sense to have the front-end talk to their CRM, but is it a full fledge CRM? The fundraising page leads are not the only relationships NGOs need to track.
We find it fairly easy to automate everything for leads to CRM via Zapier. And the NGO can scale and add in pieces as needed.
Also, I find that finance/donor relations teams are usually in a different location/country than the comms teams. All with different budgets and money to spend on a system. It's a complicated mess. :)
I guess I am curious, from your view, what is the target size of the NGO your system benefits? It looks like you are giving it away to anyone with less than 250k a year in donations, which is great, those small NGOs need a solution like this. But is it the $1-3 million a year? $3m+ a year?
I'm not asking these questions to pick apart your offering. I am all for systems that help NGOs. If this is a fit for our clients, it would be a nice place to point them to.