It's definitely a scary proposal for management to accept. The company I pitched this to was a 15 year-old web dev / digital agency with ~15 employees and <$2m in revenues. So a pretty tiny and poorly performing company. Management liked the idea because almost all of their revenues were going into wages.

But there must be a particular type of company, at a particular scale, with a particular ethos out there that would be up for giving an automation initiative a shot.

If it worked, it would make for an impressive news story which could spark others to follow suit.

Imagine an economy where everyone's job was to automate their job...