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This reasoning seems weak

"At $100K in net revenues per year, you may be a successful independent developer. At $70K in net revenues per year, your spouse could be telling you to get a day job.

Therefore,..."

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Maybe. Depends where one lives. In silicon valley a developer making $70K probably should look for a day job. In some awesome midwest $70K and a working spouse is very good.

True. But keep in mind that we're talking about net revenue here, not net profit. That $70K is after Apple's cut, then you need to deduct all of your expenses, like marketing and hosting, on top of that.

I agree. $30K/yr is a lot of money, but it shouldn't put anyone on the street. Sure, it might not allow you to live a glamorous lifestyle in they valley, but you have the freedom to move somewhere a lot cheaper to live if you're a single developer pulling $70K/yr from an iphone app. If you don't want to make that compromise, then you should be looking for a second source of income, or start living within your means.

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