You have no concept of how true this is, these days I have a good gig at a great company, but there was a time not so long ago when the VC world almost shut down and I found myself out of a job (was an analyst/due diligence guy) and started looking through the intrerwebs for my next 9-5.

Long story short I ended up at a "social marketing firm" which turned out to be one mid thirties bottle blonde woman working out of a home office. The few months I spent working for her were an instruction in the art of selling practically nothing; use buzzwords relentlessly, insist that your marketing efforts "can't be measured" and if all else fails just get a boob job and wear a really low cut blouse.

Instead of hiring a social media expert/consultant/douche just spend the money on coke and whores, the marketing effects will be the same and you'll do less actual damage.