So I just read Vaynerchuk's book, what a waste of money.
First of all the book is short. Really short. I read the entire thing in 28 minutes. And it's mostly recycled content. If you watched his videos, you already "read" 90%-95% of the book.
Anyways if you know Gary's style, you know that he acts like a ferret on crack in his videos. And you can probably figure out that it doesn't translate well into the written word. For the entire 28 minutes I felt like he was yelling at me from across the room. I'm guessing that was supposed to represent his "passion" or whatever.
It's funny, he always makes it a point to say that he started a video blog because he sucked at writing, and then turns around and writes a book.
Advice wise, it's the same old idea that he's been preaching, go start a blog, you'll get rich eventually. Which is obviously bullshit. However, if you read Amazon comments, you can see Vaynerchuks fanboys out in force.
The thing that caught my eye, was his claim that he'd have even more success now, here is a quote:
if I started the blog today, now that more
people have iPhones and are watching online
videos, it would take me even less time to get
on everyone’s radar.
Basically to me the whole book, just boiled down to "I did it and so can you" commercials you see on CNBC. The only difference is that you already bought the book. Throw in a "comes with a FREE!!! installed blog" and the difference is pretty much gone.
Frankly I find the ideas more or less bullshit. Sure the overall, work your ass off message is a good one, but doing it through blogs is retarded.
Actually I'd like him to prove his assertions.
If blogs are so great and so easy, here is a challenge, get a fake name and repeat your success. I dunno a blog about Jets or something. Only caveat is that you can't use your current status to drive traffic, so no garyvee twits about this awesome jets blog that you happened to find. Think of what an exciting opportunity/publicity stunt that'd be for your brand, coming out a year from now, to reveal that the most successful Jets Blog was actually you running an experiment to show everyone that yes this stuff works.
So to summarize. Nothing new. Heard it all before. Short as hell. More hype, no real advice beyond generics. Waste of money. If you really need to read it, just read it in the store, it's so short you can read the entire thing in one sitting.