This is the guy that popularized affirmations, in which he wrote his goal down 15 times every day for months on end:

"I’ve often written about my own experiences with affirmations, the practice of writing your goals 15 times a day. It seems to work much of the time, at least in my experience, but presumably not because of any magic. At least one probable explanation for its perceived effectiveness is that focusing on goals changes the person who is doing the focusing." - http://dilbertblog.typepad.com/the_dilbert_blog/2007/07/the-...