"Tran also said he was discouraged to seek a trademark because it would have been difficult getting one named after a real-life location...Unlike the name, Tran trademarked his rooster logo and distinctive bottle."
eg Microsoft doesn't own my ability to use the word windows as it pertains to the physical objects I look out of my house through. I can start a window company, and use the word windows accordingly. We have the clearest, best windows, of any window manufacturer.