If you're looking to build something that people will actually use, you're better off not doing anything novel at all, but rather combining novel ideas that have shown promise in research languages into a package that people might actually want to use for everyday programming.
There's a rule of thumb among language designers that your language should either focus on proving out one big language feature, or it should introduce zero new language features but combine new language features from a number of other languages. So for example:
Erlang introduced lightweight CSP-based concurrency. Go popularized it.
Haskell introduced typeclasses. Go and Rust popularize them (as interfaces and traits, respectively, the latter also influenced by C++ STL's concepts).
Cyclone introduced linear types. Rust popularizes them.
Smalltalk introduced object-orientation. (More precisely, Simula did and Smalltalk took it to its logical conclusion.) Java, C++, and Objective-C popularized it.
Self introduced prototype-based programming. Javascript popularized it.
CLOS (Common Lisp) introduced the meta-object protocol. Python and Ruby popularized it, particularly in their Django and Rails web frameworks respectively.
Usually popularizing a language involves a good deal of work that's not sexy, notably building up a large standard library, developer tools, a package manager, and a whole ecosystem around the language.