Yeah, well, not mentioning Erowid is pretty counter-intuitive to the entire article. It's ignorance dressed up as education. The path has already been started long before VC/SV smelled something interesting. Maybe if VC/SV had a great track record in investing in actual research science, which in fairness is being choked and driving people out of the profession, then maybe there'd be some hope. Thus far, I see far more risk than reward in complimenting or encouraging the VC/SV community to pursue this field.
Also, citing movies like Lucy and Limitless just feels juvenile. Why not strap on Fear and Loathing in Las Vegas for some counter balance? Drugs is drugs is drugs...