I looked into (and did a trial of) truBrain (trubrain.com). They seem to be trying hard to be authentic and have scientific integrity, which is nice in this industry. But still when I looked into the research behind their ingredients, most of the support was more along the lines of 'keeping your sanity while aging', which is great, but not exactly what a a 30 yr old is looking for. I think I'll keep my money for a while as the nootropic field matures.