Isn't GoDaddy a pretty disgusting company? That's the vibe I'm getting from their Superbowl Ads and the fact that they're (like everyone in hosting) are mainly making money from the fact that people just keep paying for something they don't need.
I joined about a year ago, and the only reason I did so was because most of the executive team, including the CEO, was replaced about a year prior to me joining. The new CEO is Blake Irving, who seems like a great guy (I had dinner with him a couple months ago) and did an AMA on Reddit: http://www.reddit.com/r/IAmA/comments/23v7f3/hi_im_blake_irv... . He also wrote an open letter to the FCC in support of net neutrality: https://garage.godaddy.com/godaddy/news/net-neutrality-ameri... . A lot of GoDaddy's senior leadership team these days is made up of people from Microsoft and Yahoo.
I would not have joined GoDaddy in its previous form, but it has made serious improvements to be a great tech company over the last couple years.
In the past I prefered Godaddy for pet projects because they used to have lower prices, but until recently they removed all their renewal coupons, so there's not a reason for me to stay with them anymore.
For serious projects I never trusted Godaddy because their process to order a domain is too shady.