I've got a major disconnect with the "facts" at the beginning of this article:

   Super Bowl ad spots are expensive —
   ranging from $20M to $135M.
   ...
   The cost refers specifically to the
   Super Bowl ad spot, and not to production
   of the commercial.

But Wikipedia[1] (and countless other links e.g.[2]) claim that a 30 second commercial cost about $4.5 million for the most recent Super Bowl.

So how does an ad cost $135 million? Did I sleep thru a 15 minute ad? The numbers just don't add up. (pun intended)

[1] http://en.wikipedia.org/wiki/Super_Bowl_advertising [2] http://www.forbes.com/sites/onmarketing/2014/01/29/yes-a-sup...