Working 7 days on extrinsic motivations is soul destroying.
Doing the same on intrinsic motivations is life affirming.
There's also different types of work. Manual labour can be done for long hours - if you're young. Mentally intensive work can be done briefly for long hours, but it rapidly stops working well. If you work is more about connecting people and motivating them, I think it's a bit more scalable, especially if you can feed from the emotional energy of interaction.