It's good to see disruption in home networking with better UX. It's not hard to agree the "Admin Consoles" running at 192.168.0.1 look a bit outdated now, both in terms of ease of use and elegance of design. Also the reliability of WiFi will be more critical as more devices are connected in our home, especially to non-technical users.

But the price is a bummer. Routers are dirt cheap nowadays ( during Christmas/Thanksgiving a dual-band was only $18). I've got one WiFi router for each room, backed by Powerline, and the total was probably only ~$200.

Well I guess $100 isn't too much for peace of mind, if it really works as advertised...