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Drivers have basically zero power here, so I'm guessing Uber would just update the driver side of the app to always report location. No need to add incentives when you can just make it mandatory with minimum pushback (from Uber's PoV). Assuming they don't already.

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I assumed the parent comment meant user-provided data, not raw GPS data, since presumably the driver app is always reporting their location (how else would they know which drivers to dispatch?)

I'm not sure what user-provided data would even be beneficial? Stuff that's likely already collected encompasses where the user is picked up, dropped off, route taken, time of departure and arrival .etc

Reasons for why drivers always take route X between streets A and B, for example (e.g. street C has been changed to one way only so route Y isn't actually legal/possible).

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