Why gif, and not webm or mp4? Using gifs makes it only a bit more portable, but makes it consume significantly more bandwidth.
Smartphone users might not have lots of bandwidth and GIFs are incredibly inefficient compared to H.264 and WebM videos. Why waste bandwidth when you don't have to?
For example, the following GIF of a CD in a microwave is 8 MB, but when converted to a WebM by Gfycat is just 369 KB.
Still, that's definitely a file-size improvement over the GIF.
GrimOpenDutchsmoushond.GIF: 8,714,192 bytes.
GrimOpenDutchsmoushond.MP4: 1,137,305 bytes.
GrimOpenDutchsmoushond.WebM: 378,363 bytes.Also, think about viewing this on mobile networks, etc.
Edit: Oh, there are some actual numbers elsewhere in these comments.