Andrew Baron left NYC having totally alienated the startup community. Business dealings aside, he just isn't smart. His post on "how to invest" is legend. It starts, as is his pattern, by framing his odd action as "Partnering" with the larger entity.

Investment advice every founder should NOT follow: http://dembot.com/post/16

His cloudy thinking seems to infect everything he does. Including this post about Ello.

Disclaimer: never had any interactions with the guy. Just a longtime follower of the madness.