http://www.dailymail.co.uk/news/article-2003998/Wrong-way-Th...
An example is a group of men who tried to get 1000 Facebook likes for a project of building a raft and crossing the Gulf of Finland, some 50 nautical miles, in order to buy cheap booze in Tallinn. They didn't get that many likes but decided to go anyway, and ended up in news.
http://yle.fi/uutiset/homemade_raft_to_tallinn_experiment_di...
A happy ending, because when their engine died, they were still within the reach of GSM network and could call for help. They were fined a ridiculous 35 euros total for this.
The SAR teams themselves of course have dedicated equipment and the staff are required to master traditional navigation skills so they can find their way around even without that equipment.