Edit: Obvious sarcasm is apparently not obvious enough.
Edit: Obvious sarcasm is apparently not obvious enough.
Sure, more market share would be nice, but it's not necessary. If iPhone's are seen as a luxury item/ status symbol, then there's little advertising needed. Plus, Apple could still sell iPhone 4s and 5s to compete with lower end. (I think)
For example: the iPhone 4S, 5c and 5s are 17,500 and 23,000 37500 Indian Rupees respectively. Compare that to the Galaxy S4 at ~26000 grand 2 at 17000, galaxy note 3 at 34000.
Atleast in India, the last gen Apple phones seem to be priced competitively with the last gen Samsung phones. This is just comparing the lowest models, and not getting into the specs, ofcourse.
[0] http://gadgets.ndtv.com/mobiles/news/iphone-5c-8gb-variant-l...
[1] http://tech.firstpost.com/news-analysis/priced-at-rs-37500-w...
"74.5 million iPhones, 46% growth over last year. Unit sales up 44% in US, up 97% in BRIC countries. Sales doubled yoy in China, Brazil and Singapore."
and
"Performance of Greater China was particularly impressive with revenue up 70%."
Strangely, the MacBook Air is essentially a Netbook, just better made and not in the "race to the bottom" of both price and quality.