When I was a youngster, being Canadian meant that Incould travel anywhere and be fine. Granted, there was a > 50% probability that the other Canadians I would meet were really Americans, but that was nothing. My country had a solid international reputation. Now???
Edit: Sorry, I didn't see it was paywalled (I'm not a subscriber of that site). I now see that it counts your visits and disable itself after a few times. "Private" browsing seems to solve the problem.
But from old memory: Hilux trucks are built amazingly and have awesome reliability. Real, authentic, Hilux trucks are thus valued by freedom fighters/terrorists in Afghanistan. Canada donated a bunch if real Hilux trucks to Afghanistan, and these vehicles had a Maple Leaf logo. People associated the Maple Leaf with the quality of Hilux, to the point of at least one person getting a Maple Leaf tattoo to signify his quality.