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The particular cute thing is that they seem to have a name for every color.

I assumed these were like standard Pantone names or something but what do I know. I'm pretty sure they didn't create the names, regardless.

edit: Oh, it's explained when you click on the question mark on the right side of the page. It's from an xkcd color survey: http://blog.xkcd.com/2010/05/03/color-survey-results/

As an aside, that post is fascinating.