[Netbooks] are cannibalizing Windows PC sales at an alarming
rate. By comparison, laptops commanded higher margins and
average selling prices when their popularity started to
increase. PC manufacturers -- and even Microsoft -- benefited
from notebooks' reversing the trend of falling computer ASPs;
for a time. By comparison, netbooks are a plague, because
they dramatically lower ASPs and margins and pull away sales
from real laptops.Moreover, I am not sure about that distinction. What exactly is the difference between netbook and co called "real laptop"? Missing DVD drive? Is there any principal difference?
As I see it, what happened was that Asus was able to create cheap small size laptop, and many people realized that this thing is really useful.
Given that most netbooks now run XP, (and shortly should be shipping with Windows 7 given the focus on performance) how can they be "cannibalizing Windows PC sales". The whole quote makes no sense, unless the low margins on netbooks are being passed on to Microsoft.
edit: despite the title the actual premise of the article is that Apple are declaring war on Windows 7. Given that netbooks will shortly be running Windows 7, how are they a disadvantage for Microsoft - in reality, mass produced, low-margin cheap netbooks must surely be a huge worry for a high margin retailer like Apple.
Then everybody switched to netbooks which have a smaller margin than the bag you take it home in.