Initially my reaction was the same as the herd, however on reflection I see that he's trying to address a problem in the mobile space.
Really the mobile phone market is currently a duopoly and that's bad for consumers. We are now getting past the initial innovation part of the curve and starting to see level growth in terms of the number of devices in the market place and platform changes.
What we need to start thinking about is perhaps a standard on which Apps are built. Right now its like the 90s where you'd build a site for IE and one for Netscape.