I just watched Google slowly, painfully, realize that Google Glass isn't commercially viable (in it's current form and to the general public). I can't help but feel that this is a larger, albeit more immersive, version of Google Glass.
I only make this point in regards to any plans for a sci-fi, everyday wearable HUD. There is obviously a great demand for this kind of immersion within the gaming community (although I would argue that Oculus will have market control for the forseeable future).
My opinion is that the kind of augmented reality that we all dream of, that sort of matrix-like constant data download, won't become a reality until someone figures out how to take it (visibly) out of human interaction, i.e. with smart contacts, etc. The current tech is just too intrusive in normal human interaction. My understanding is that this kind of tech is still a long way off.
I'd love to be wrong though!