Maybe you should just not put other companies' copyrighted game names in your keywords.
These are just some specific parameters to the same scenario that has played out countless times for other developers. The more general criticisms ARE common even when you don't "put other companies' copyrighted game names in your keywords". You are in no way addressing the actual criticisms.
It sounds like Apple is purposefully slowing you down because they consider you to be malicious.
First of all, no, not really, it sounds like par for the course for Apple. Many developers sail through with no problems, but way too many developers end up with an experience like this.
Second of all, I find it hard to think of a worse way to handle the situation than "purposefully slowing you down because they consider you to be malicious." Honestly, there's so much wrong with this I don't even know where to start.
Nevermind the $100 yearly fee for having the privilege to be rejected - very slowly, inconsistently, and SERIALLY, one reason at a time - by the App Store, right?
I'm baffled that you're making this be the developer's fault. It's sheer incompetence at its best (the alternative being malice on Apple's part, which I think is far worse, but also much more unlikely).
Ultimately, this is probably going to be a win-win for both sides. Apple does the right thing. The app description and keywords don't mislead users (and as a result of the blog post complaining about Apple, the app also gets a lot of free publicity)
Using copyrighted terms is questionable for products if those terms (a) are in the same category as the copyrighted term (in the case of Wii, I am assuming a gaming device) and (b) are likely to cause consumer confusion.
In this case, the legal question that a jury would be asked is "Would a reasonable user confuse the 'wii tank' iphone app with the Wii gaming console"?
Not sure what the answer in reality would be actually - just giving anothe perspective. And I haven't even seen their app. And yes, Wii is a popular term and popular trademarks like Coca Cola are granted more weight under the law, so who knows.
But shouldn't legal matters be left to the courts of the land and not become the jurisdiction of the app store approval process?
It's not illegal to smoke indoors. But if you smoke inside my house, I will ask you to leave. Do you have a problem with that?
Apple doesn't own your iPhone - it is the user who does. Neither does Apple own the app made by the developer. Neither is Apple a part of the US court system. Then what's their job in meddling with all of the above?
It should not be legal for Apple to control a device that you fully paid for and own any more than Microsoft gets to decide what applications you should run on your PC.
The issue the article brings up with Apple is the overall process of such a small issue resulting in an overall 40+ day delay of release due to a poor reviewal process. The article was must less critial of the actual banning of the term "Wii".