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It feels like they're just reclassifying heuristics as AI and then saying AI is everywhere. Also there is not a single solid example of what the author refers to as soft-AI. The author says things like

"... developing highly complex socio-technical systems in areas like health care, education, government and cities."

Like what? Give us a solid example. What code? Who is writing it? What does it do?

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I agree with you. There seems to be a new marketing trend right now, where any product can be tagged with the term "artificial intelligence" if it uses any of the algorithmic techniques developed in a field of AI research.

Some people are saying that "artificial intelligence" is the new "big data".

One example of this is thegrid.io, which as far as I can gather uses a constraint solver to help in positioning items on a page, and they call it "AI websites that design themselves".

Whether this is a good thing or a bad thing I don't know, but I think it is here to stay. Because it sounds good..

From experience, people used to translate "working on AI" by "building nasty robots". Now, they're just putting an AI label on everything they can.

So, there is some progress.

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