As someone who regularly uses utm parameters, this has to be the most pathetic attempt at trolling I've ever seen. When looking at data you usually just pay attention to the top performers, not the stuff at the bottom of the list with 1 or 2 clicks. Even if you did notice the troll parameters you would just shrug your shoulders and move on without spending more than a second of your day thinking about it (which is much less effort than the person who pulled of this "troll" put into it).