I don't really want this type of drive-by snark from a newspaper, but I think there is some truth to what was written.

It's seems like any time a merchant announces they'll accept BitCoins, it will get pushed to the front page of /r/bitcoin and probably drum up some business because of it. I know of some local businesses who got online and print coverage for announcing that they're accepting BitCoin have hardly had any actual BitCoin activity.

I'd be interested to see if any of the big companies, e.g. NewEgg, Overstock, etc., have seen sustained business increases from accepting BitCoins.