It's not always sufficient to just "look out for people". It is quite possible that the driver, at the speed they're driving at, does not have the reflexes or braking distance to safely stop when encountering a "jaywalker".
The alternative that many people propose is to reduce driving speed to "safe" values, which I always thought naive. Even if you make everyone drive at 20MPH inside cities, you'll still have people exceeding that limit and getting into accidents. IMHO, it's just safer to keep pedestrians away from cars.