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What toolchain? You run a command-line program. Installing pandoc isn't terribly hard (I just did it on this particular Mac in about a couple minutes).

I think you're exaggerating the difficulty of your competition. :)

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Lemme guess, you're a developer/sysadmin/techie type? :)

This is a tool for people who don't want to be anywhere near a command line.

Wouldn't such people use Word or Pages rather than markdown though?

Then they can pay some geeky kid in pizza and beer to spend the hour or less it would take that kid to get the supposedly-elaborate toolchain setup (to the point of "drag and drop this text that looks like what you type into the Reddit onto this thingy and it'll spit out a pretty document") and it would still be phenomenally cheaper than what you're charging while being significantly more valuable in the long run.

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