> “Their plan was just” — he used an expletive perhaps appropriate for his new role at the iconoclastic start-up — “really impressive.”

Gotta love The New York Times. It takes them fourteen words to avoid printing the word "fucking". And of course they imply that a culture critic at a serious publication like The New Yorker would never countenance the use of casual profanity. Only a young start-up whippersnapper.

One is reminded of Family Guy's take on The New Yorker. https://www.youtube.com/watch?v=p6MyeCXmiKw