I disagree with your last comment as you could make the same argument for websites in general - there will always be spectrum of usefulness/scamminess. Utilities or games might not have the concept of 'pages' as a news app or a social photo upload app, but imagine being able to link to specific constellations in the star chart app, the various calculator faces of some popular calculator apps, or a user's city in Clash of Clans. It's going to be awesome.