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You clearly commented on a title alone.

Go and read the NYT article linked from the app's page.

There was no golden age of analog love. Love needs all the help it can get.

Did you ever read the book Wired Love? It's about two telegraph operators falling in love via morse code. It's from the late 1800's.

My sense is this could be a really fun first date ritual for people.

Seems pretty heavy to me for a first date - perhaps if you follow "fail fast" reasoning then it's perfect?