When smart engineers try to guess what non-smart non-engineers would be looking for on the Internet, they end up with an over-algorithmized mess that Google has become lately.

And now, among other things, Google is losing power users. They shouldn't forget that they gained popularity in the beginning by word of mouth which in this industry literally means: by power users' recommendations to others. It's the power user who would (or wouldn't) be replacing Bing with Google on his family member's new laptop.

This is crucial in my opinion: don't try to guess what people want to find, just guess how they want to be looking for something - anything.