When companies have actual competitive value to offer, marketing is easier. I guess.
Like Edison did. Or didn't. Did that ever launch?
Yes, but it's overpriced and the specs are poor (when compared to other embedded-like solutions)
I'm quite happy with an edison board for $50. Is that overpriced?
Haters gonna hate. Microsoft, Intel, Google - these brands are never cool for some ungrateful as where we are today is in big part thanks to those three.